Research Journal
The Journal of Popular Film and
Television takes a closer look at commercial films and television and how they impact popular culture and influence
society. Their issues they publish focus on themes such as "Media
Literacy and Education: The Teacher-Scholar in Film and Television" and
"Fantastic Voyages: Horror, Fantasy, and Science Fiction/Speculative
Cinema."
Article:
The adoption of social networking technologies in cinema releases
This
article talks about how social media is playing a critical role in cutting
marketing costs for the film industry. Marketing is usually a significant part
of the budget with commercial advertising being extremely costly. Their analysis
proved that internet social networking campaigns have given them a much higher
revenue. They utilized internet search engine datasets to track social
networking activates and found that there has been an increase in film revenue
since social media techniques have been incorporated.
1. What does Russell mean by "sense
data" and why does he introduce this notion?
Bertrand Russell
introduced "sense data" to distinguish between appearances and reality.
He introduced this notion to give en explanation to the different things we can
perceive through our senses. For example, sense data can be classified as any
information we gain through sight, hearing, smells, and touch.
2. What is the meaning of the terms
"proposition" and "statement of fact"? How does
propositions and statement of facts differ from other kinds of verbal
expressions?
The term proposition when used in terms of philosophy could
be used to convey a statement that may be either true or false. While a statement of fact is seen as truth and
not up for debate.
3. In chapter 5 ("Knowledge by Acquaintance
and Knowledge by Description") Russell introduces the notion
"definite description". What does this notion mean?
Definite description is categorized by Russell by a
statement bearing "the" instead of "a." So instead of an indefinite
statement of "a bird", which could mean any bird, "the
bird," means we are referring to a particular one.
4. In chapter 13 ("Knowledge, Error and
Probable Opinion") and in chapter 14 ("The Limits of
Philosophical Knowledge") Russell attacks traditional problems in
theory of knowledge (epistemology). What are the main points in Russell's
presentation?
Russell states "a true belief
is not knowledge when it is deduced from a false belief." He is basically saying that even if a
notion might be true, if the knowledge is gained through an untrue reasoning
process then the knowledge might be false.
Nicole, could you pls give the link to the article?
ReplyDeleteNicole, did they use Facebook Ads or promoted Tweets?
ReplyDeleteHej Nicole, you mention that marketing is usually a significant part of the budget. I'm just wondering, are there any key indicators discussed to show what percentage of the budget is dedicated specifically to online marketing and advertising using social media? Furthermore, in the study carried out in the paper, is there any mention of the film industry still making use of principles adhered to in traditional advertising and marketing?
ReplyDeleteI'm curious to know, just like Marina: what social media tools did the film industry utilize in the marketing campaigns?
Nicole, I would love to read thу article of your choice!
ReplyDeleteI have seen a lot of tv-series promo actions on Twitter, starting from script-writers' twitters full of teasers to virtual twitters of TV heroes.
Does this research show how much profit this kind of promo activity gives?
I found your article interesting aswell, would love a link to it! And plz can you fix the text of the blogpost I have to mark everything to be able to read it.
ReplyDeleteThe article was pretty interesting. These days marketing is an effective tool to generate viewership. But there is a wide range of costs. Sometimes the marketing costs are almost as high as the production costs itself. This makes it even more interesting to see that social networking, which is compared to other things a pretty cheap marketing tool, has such an impact on the box office results. Still there is the question: How does it really change the market? I think that every major studio these days is aware of Social Media. So I think in the end it won’t change the market situation in general. On the other hand Social Media gives new opportunities to low-budget productions.
ReplyDeleteHello Nicole, do you think that one day internet social networking campaigns will replace completely the “old” campaigns? In my opinion, I believe that no matter how profitable the “new” campaigns are they still cannot replace the old, as people will always want to see for example their favorite actor giving an interview in their home town.
ReplyDeleteTo Media Manager Master (Florian): Compared to other marketing channels social media is indeed relatively cheaper for producers and it’s possible to increase sales using it as a part of their promotion campaign.
ReplyDelete